The Stronach Group Announces Retention of Allied Sports

October 25th, 2019

For immediate release

October 25th, 2019

HALLANDALE BEACH, FL – The Stronach Group announced today that it has retained Allied Sports as the agency of record to assist in building out the company’s national sponsorship portfolio.  The Stronach Group is a world-class entertainment and real estate development company with Thoroughbred horse racing and pari-mutuel wagering at the core and has been at the leading edge of transformational industry reforms that put horse and rider safety at the forefront.

Allied Sports will focus on The Stronach Group’s premier Thoroughbred racing assets, the Pegasus World Cup Championship Series, taking place on January 25th, 2020 at the company’s Gulfstream Park located in Hallandale Beach, Florida and on the 145th Preakness Stakes, the Middle Jewel of the legendary Triple Crown hosted at Pimlico Race Course in Baltimore, Maryland on May 23rd, 2020.

“Allied Sports demonstrated a fundamental understanding of the unique product mix across The Stronach Group’s Thoroughbred racing and entertainment assets,” said Jimmy Vargas, Executive Vice President, Entertainment, The Stronach Group. “The alignment with Allied Sports to drive national sponsorship sales represents another step forward in the modernization of our sport and we look forward to collaborating with them to identify forward-thinking brands that understand The Stronach Group’s diverse entertainment platforms.” 

Sean Barror, Managing Director of Allied Sports added, “The team at Allied Sports is excited to be representing The Stronach Group as they bring to market their portfolio of valuable sponsorship assets available in 2020 and beyond. The Stronach Group has a long history rooted in tradition and while they continue to celebrate that long-standing tradition, the current leadership team has welcomed a new and innovative approach that will unquestionably create new ways for both The Stronach Group and their partners to engage with fans and consumers around their signature events, the Pegasus World Cup Championship Series and the Preakness Stakes.”

To follow the excitement of the Pegasus World Cup Championship Series, visit @PegasusWorldCup on Twitter and Instagram and at Pegasus World Cup on Facebook. For more on the legendary Preakness Stakes, follow @PreaknessStakes on Twitter and Instagram and Preakness Stakes on Facebook.

About The Stronach Group

The Stronach Group (TSG) is a world-class entertainment and real estate development company with Thoroughbred horse racing at the core. The company’s mission is executed through the distinct but interconnected pillars of Racing and Gaming, Entertainment, Technology and Real Estate Development. TSG is dedicated to delivering the best in class Thoroughbred horse racing content and operations. The company holds some of the greatest brands in the industry including, Southern California’s Santa Anita Park, “The Great Race Place”; South Florida’s Gulfstream Park, home to the $16 million Pegasus World Cup Championship Invitational Series and retail destination, The Village at Gulfstream Park; Pimlico Race Course, home of the legendary Preakness Stakes, Laurel Park and Rosecroft Raceway in Maryland; and the San Francisco Bay Area’s, Golden Gate Fields. TSG is a leader in digital and mobile wagering technology through its subsidiaries AmTote and Xpressbet and is a major distributor of horse racing content to a global audience through Monarch Content Management.

About Allied Sports

Allied Sports was launched in 2018 as a strategic expansion of Allied Global Marketing, a leader in entertainment and lifestyle marketing for over 30 years.  Our mission is to facilitate best-in-class strategic alliances that set a higher standard of audience engagement for rights holders, content creators, and brand marketers. Led by a team of industry veterans and backed by a full suite of marketing solutions, Allied Sports specializes in Commercial Representation, Content & Media, and Corporate Consulting. To learn more, visit

Media Contact – The Stronach Group

Tiffani Steer, The Stronach Group,

Sponsorship & Media Contact – Allied Sports

Heath Price-Khan, SVP Property Sales, Allied Sports,