BALTIMORE, 11-09-13---The Maryland Jockey Club today unveiled the 2013 Preakness logo for the 138th running of the $1,000,000 Preakness® Stakes (G1), which is set for Saturday, May 18, 2013 at historic Pimlico Race Course.
For the 14th consecutive year, the Leffler Agency of Baltimore, Tampa and Providence designed the official Preakness logo. The Leffler Agency's new creative branding division, brandNU Marketing™created the logo under the design guidance of senior art director Jeffrey Sewell, a 27-year veteran of the agency.
The 2013 Preakness logo draws on the classic Pimlico logo horse type that is on the side of the clubhouse entrance. That horse combination was inspired by the nineteenth century painting of the "Great Race", an event which put Pimlico on the national sporting map. The underline "checkerboard" pattern is also classic in that it plays off of the Maryland state flag. Both features and the straightforward typeface translate the venerable nature of the middle jewel of the Triple Crown.
"We at Leffler and brandNU take pride in the diverse styles and practicality that the logos have achieved over the years,” said Bob Leffler, agency president/owner. “They must be bold enough to translate on television, simple enough to serve on credentials and badges and have the dynamism to sell as a feature of apparel.”
Tickets for Preakness 138 have been on sale since Oct. 15. Seating information and ticket reservation forms can be found at http://www.preakness.com/tickets. Renewals are being accepted through Jan. 15, 2013.
Tickets can be purchased by calling the Preakness sales office (410-542-9400 or 877-206-8042) or by logging onto www.ticketfly.com.
About Pimlico Race Course
Pimlico Race Course is a Stronach Group company, North America’s leading Thoroughbred racetrack owner/operator. The Stronach Group racetracks include Santa Anita Park, Gulfstream Park & Casino, Golden Gate Fields, Portland Meadows, Laurel Park and Pimlico Race Course, home of the world-famous Preakness. The company owns and operates the Palm Meadows Training Center in Florida and is one of North America's top race horse breeders through its award-winning Adena Springs operation. The Stronach Group is one of the world's largest suppliers of pari-mutuel wagering systems, technologies and services. Its companies include AmTote, a global leader in wagering technology; Xpressbet, an Internet and telephone account wagering service; and Monarch Content Management, which acts as a simulcast purchase and sales agent of horseracing content for numerous North American racetracks and wagering outlets. The Stronach Group is also a major producer of televised horse racing programming through its HRTV cable and satellite network and is North America's premier supplier of virtual online horse racing games, as well as a leading producer of social media content for the horseracing industry.