Ticketfly Replaces Ticketmaster As New Ticketing Partner
BALTIMORE, 10-15-12---The Maryland Jockey Club today announced that tickets for 2013 Preakness day go on-sale at 10 a.m. Eastern this morning. The 138th running of the Preakness® Stakes will take place May 18, 2013 at famed Pimlico Race Course.
The annual running of the Preakness is a classic American institution. First contested in 1873, it is one of thoroughbred horse racing's most valued Grade 1 stakes races. Now one of the largest single-day sporting events in the United States, "The People's Race...The People's Party" has hosted up to 121,309 for the pivotal middle jewel of thoroughbred racing’s Triple Crown.
Preakness InfieldFest is a multi-entertainment festival featuring national headlining artists on two stages, the popular MUG Club and unique attractions throughout the day to give fans an unparalleled entertainment experience, featuring 13 exciting races, headlined by the Preakness Stakes.
Tickets can be purchased by calling the Preakness ticket office (410-542-9400 or 877-206-8042) or by logging onto www.ticketfly.com. Ticketfly is replacing Ticketmaster as the ticket sales and distribution company.
The partnership with Ticketfly, an end-to-end ticketing and marketing platform, will help Preakness to streamline operations and build community. Preakness officials switched to Ticketfly for its innovative technology, including a socially-charged purchase experience that will help Preakness to more effectively reach and engage online audiences. For attendees, Ticketfly makes buying tickets convenient, quick and easy.
“We're thrilled to be teaming up with the Preakness Stakes,” said Gannon Hall, Ticketfly’s Chief Marketing Officer. “As one of the most renowned and highly-attended sporting events in the country, with a sizable music festival component, we’re excited to see how Preakness leverages our platform to broaden their reach and improve the live event experience for 2013.”
In signing on with Ticketfly, the Maryland Jockey Club embraced the power of partnering with a company that provides a full suite of integrated ticketing and marketing tools, including Facebook ticketing, automated social marketing, email marketing and real-time analytics.
“Ticketfly is one of the best tech-savvy and forward-thinking young companies to expand our market reach and offer customers easy, efficient ways to purchase tickets and stay engaged with us online, while placing their needs first,” Maryland Jockey Club President Tom Chuckas said. “We are excited to join Ticketfly in their vision to offer Preakness fans the very best experience.”
Seating information and ticket reservation forms for Preakness 138 can be found at http://www.preakness.com/tickets. Ticket renewals will be mailed out by next Monday, October 22.
Just as in 2012, there will be three tiers of pricing, based on calendar days, for Infield and MUG Club tickets:
Until Dec 31, 2012 Jan 1-May 11, 2013 Preakness Week/Day Of
General Infield $40 $50 $60
MUG Club $60 $70 $80
PREAKNESS OPERATIONS UNVEILS MARKETING VIDEO
The Preakness Operations department has unveiled a breathtaking four-minute video on the day, which captures the history, grandeur, style and thrill that is Preakness. The video can be found at www.preaknessmktg.com.
“Preakness day is a rite of passage for generations in the mid-Atlantic region. Nowhere else can you listen to great music and soak up the party atmosphere that is InfieldFest at such low prices, capped off by the constant action of live racing,” added Chuckas. “The greatest three-year old horses in the history of racing have thundered down the stretch at Old Hilltop in their quest for the Woodlawn Vase, the most valuable trophy in American sports. The video, which was shot this past May, captures everything that makes the Preakness one of the top sporting events for fans world-wide.”
About Pimlico Race Course
Pimlico Race Course is a Stronach Group company, North America’s leading Thoroughbred racetrack owner/operator. The Stronach Group racetracks include Santa Anita Park, Gulfstream Park & Casino, Golden Gate Fields, Portland Meadows, Laurel Park and Pimlico Race Course, home of the world-famous Preakness. The company owns and operates the Palm Meadows Training Center in Florida and is one of North America's top race horse breeders through its award-winning Adena Springs operation. The Stronach Group is one of the world's largest suppliers of pari-mutuel wagering systems, technologies and services. Its companies include AmTote, a global leader in wagering technology; Xpressbet, an Internet and telephone account wagering service; and Monarch Content Management, which acts as a simulcast purchase and sales agent of horseracing content for numerous North American racetracks and wagering outlets. The Stronach Group is also a major producer of televised horse racing programming through its HRTV cable and satellite network and is North America's premier supplier of virtual online horse racing games, as well as a leading producer of social media content for the horseracing industry.
Ticketfly is the social ticketing platform for professional event promoters and venues of any size, from standing-room-only clubs to festival grounds and arenas with reserved seating. The Ticketfly platform provides a full suite of integrated marketing tools that streamline operations, build community and increase ticket sales. Ticketfly was founded by the team that first brought event ticketing to the Web. For more information, visit http://start.ticketfly.com/, connect on Facebook at www.facebook.com/ticketfly or follow us on Twitter at www.twitter.com/ticketfly.