BALTIMORE, 07-28-14---The Maryland Jockey Club today unveiled the 2015 Preakness logo for the 140th running of the $1.5 million Preakness® Stakes (G1). The middle jewel of racing’s Triple Crown will take place May 16 at Pimlico Race Course.
For the 16th consecutive year, the Leffler Agency designed the official Preakness logo. The agency's creative branding division, BrandNU Marketing™, created the logo under the design guidance of senior art director Jeffrey Sewell.
"Creating the 140th Preakness logo was its usual challenge in terms of building flexibility for everything from embroidered merchandiseand painting on grass to use on HD television," said Leffler Agency CEO Heather Connellee. "Designer Laura Etter managed to capture the action of the horse running with the unique use of three block slides. Leffler Agency is always proud to create the logo for the Preakness Stakes, the largest Mid-Atlantic sporting event."
The annual running of the Preakness is a classic American institution. First contested in 1873, it is one of thoroughbred horse racing's most valued Grade 1 stakes races. Now one of the largest single-day sporting events in the United States, "The People's Race...The People's Party" has hosted up to 123,469 for the pivotal middle jewel of thoroughbred racing’s Triple Crown.
Tickets for Preakness 140 will go on sale and renewal invoices sent October 1. The renewal deadline is January 16, 2015.
Preakness InfieldFest is a multi-entertainment festival featuring national headlining artists on two stages, the popular MUG Club and unique attractions throughout the day to give fans an unparalleled entertainment experience, featuring 13 exciting races, highlighted by the Preakness. As in previous years, there will be tiers of pricing: October 2014, November-December 2014, January-April 2015 and May 2015, for Infield and MUG Club tickets. The lowest prices will be during the month of October ($40 General Admission/$60 MUG Club).
About Pimlico Race Course
Pimlico Race Course is a Stronach Group company, North America’s leading Thoroughbred racetrack owner/operator. The Stronach Group racetracks include Santa Anita Park, Gulfstream Park & Casino, Golden Gate Fields, Portland Meadows, Laurel Park and Pimlico Race Course, home of the world-famous Preakness. The company owns and operates the Palm Meadows Training Center in Florida and is one of North America's top race horse breeders through its award-winning Adena Springs operation. The Stronach Group is one of the world's largest suppliers of pari-mutuel wagering systems, technologies and services. Its companies include AmTote, a global leader in wagering technology; Xpressbet, an Internet and telephone account wagering service; and Monarch Content Management, which acts as a simulcast purchase and sales agent of horseracing content for numerous North American racetracks and wagering outlets. The Stronach Group is also a major producer of televised horse racing programming through its HRTV cable and satellite network and is North America's premier supplier of virtual online horse racing games, as well as a leading producer of social media content for the horseracing industry.
About Leffler Agency/BrandNU Marketing
The Leffler Agency is in its 31st year of existence. The Baltimore-based full service advertising agency has done more sports/entertainment ad campaigns in the United States and Canada than any other firm. In 2010, Leffler added a specialty branding house in BrandNU Marketing and in 2011, the agency created a media buying service in Media Moguls, LLC. Leffler has represented 72 sports/entertainment entities in 27 states in the U.S. and one province in Canada. Clients from the NFL, MLB, CFL, NHL, AHL and NCAA Division I college sports are among the agency service campaign list. The agency has satellite offices in Tampa and Providence.