BALTIMORE, 10-29-13---The Maryland Jockey Club today unveiled the 2014 Preakness logo for the 139th running of the $1 million Preakness® Stakes (G1). The middle jewel of racing’s Triple Crown will take place May 17 at Pimlico Race Course.
For the 15th consecutive year, the Leffler Agency designed the official Preakness logo. The agency's creative branding division, BrandNU Marketing™, created the logo under the design guidance of senior art director Jeffrey Sewell.
In the 2014 logo, the race is well underway as three horses gallop over the word Preakness (in the logo). Stylized horses and jockeys seem to zoom in from thin-air giving a sense of movement to the illustration. A nod is given to Maryland as the state flag colors of red, black and gold are boldly used. Fresh and fun, the logo attempts to capture the race excitement that is unmistakably the Preakness.
“Creating the Preakness logo is an annual tradition for our design department at Leffler Agency and BrandNU Marketing,” stated agency president/owner Bob Leffler. “We have had the honor of creating this national branding mark ever since 2000. This year’s logo is all about the speed and excitement of the race.”
The annual running of the Preakness is a classic American institution. First contested in 1873, it is one of thoroughbred horse racing's most valued Grade 1 stakes races. Now one of the largest single-day sporting events in the United States, "The People's Race...The People's Party" has hosted up to 121,309 for the pivotal middle jewel of thoroughbred racing’s Triple Crown.
Tickets for Preakness 139 have been on sale since Oct. 1 and can be purchased by calling the Preakness ticket office (877-206-8042) or by logging onto www.ticketfly.com.
Preakness InfieldFest is a multi-entertainment festival featuring national headlining artists on two stages, the popular MUG Club and unique attractions throughout the day to give fans an unparalleled entertainment experience, featuring 13 exciting races, headlined by the Preakness Stakes. Just as in previous years, there will be tiers of pricing, based on calendar days, for Infield and MUG Club tickets. The first price increase takes place Friday, Nov. 1:
October Nov & Dec Jan-Apr 2014 May 2014
General Infield $40 $50 $60 $70
MUG Club $60 $70 $80 $90
Seating information and ticket reservation forms for Preakness 139 can be found at http://www.preakness.com/tickets.
About Pimlico Race Course
Pimlico Race Course is a Stronach Group company, North America’s leading Thoroughbred racetrack owner/operator. The Stronach Group racetracks include Santa Anita Park, Gulfstream Park & Casino, Golden Gate Fields, Portland Meadows, Laurel Park and Pimlico Race Course, home of the world-famous Preakness. The company owns and operates the Palm Meadows Training Center in Florida and is one of North America's top race horse breeders through its award-winning Adena Springs operation. The Stronach Group is one of the world's largest suppliers of pari-mutuel wagering systems, technologies and services. Its companies include AmTote, a global leader in wagering technology; Xpressbet, an Internet and telephone account wagering service; and Monarch Content Management, which acts as a simulcast purchase and sales agent of horseracing content for numerous North American racetracks and wagering outlets. The Stronach Group is also a major producer of televised horse racing programming through its HRTV cable and satellite network and is North America's premier supplier of virtual online horse racing games, as well as a leading producer of social media content for the horseracing industry.
About Leffler Agency/BrandNU Marketing:
The Leffler Agency is in its 30th year of existence. The Baltimore-based full service advertising agency has done more sports/entertainment ad campaigns in the US and Canada than any other firm. In 2010, Leffler added a specialty branding house in BrandNU Marketing and in 2011, the agency created a media buying service in Media Moguls, LLC. Leffler has represented 72 sports/entertainment entities in 27 states in the U.S. and one province in Canada. Clients from the NFL, MLB, CFL, NHL, AHL and NCAA Division I college sports are among the agency service campaign list. The agency has satellite offices in Tampa and Providence.