Maryland Jockey Club Unveils Updated Black-Eyed Susan Logo, Announces New Brand For Event Held Each May

BALTIMORE, 12-11-13---The Maryland Jockey Club today unveiled a new logo for Black-Eyed Susan Day and announced a new brand for the event.The 2014 Black-Eyed Susan Day is Friday, May 16 at Pimlico Race Course.

Black-Eyed Susan Day, held annually on the third Friday in May, is the second biggest day on the Maryland racing calendar in terms of purses, attendance and handle, trailing only Preakness Day.

First run as the Pimlico Oaks in 1919, the Black-Eyed Susan Stakes (G2), for 3-year-old fillies, is the co-headliner on a 13-race card that also features the historic Pimlico Special (G3).

"For the last four years, Pimlico has celebrated and supported the empowerment of women by bringing that commitment to light on Black Eyed Susan Day,” said Maryland Jockey Club president Tom Chuckas.  “Next year’s Black Eyed Susan Day will prove to be an important evolution of this celebration, serving as our platform to honor the spirit and strength of women." 

Empowerment 360° is a year-round fundraising concept to support women through mentoring workshops. The plan is to have multiple workshops throughout the year building up to Black-Eyed Susan Day.

“This is an opportunity to recruit and engage a younger audience by making a positive impact in the community,” added Chuckas. “We are going to pick a different charity each year in hopes of broadening the brand, making the event ‘The Ultimate Girls Day Out’.”

 

About Pimlico Race Course

Historic Pimlico Race Course, home of the Preakness® Stakes, the middle jewel in horse racing's famed Triple Crown, first opened its doors on October 25, 1870, and is the second oldest racetrack in the United States. Pimlico has played host to racing icons and Baltimoreans have seen the likes of legendary horses such as Man o’ War, Seabiscuit, Secretariat, Affirmed and Cigar thunder down the stretch in thrilling and memorable competition. For more information on Pimlico, visit www.pimlico.com.

Pimlico Race Course is a Stronach Group company, North America’s leading Thoroughbred racetrack owner/operator. The Stronach Group racetracks include Santa Anita Park, Gulfstream Park & Casino, Golden Gate Fields, Portland Meadows, Laurel Park and Pimlico Race Course, home of the world-famous Preakness. The company owns and operates the Palm Meadows Training Center in Florida and is one of North America's top race horse breeders through its award-winning Adena Springs operation. The Stronach Group is one of the world's largest suppliers of pari-mutuel wagering systems, technologies and services. Its companies include AmTote, a global leader in wagering technology; Xpressbet, an Internet and telephone account wagering service; and Monarch Content Management, which acts as a simulcast purchase and sales agent of horseracing content for numerous North American racetracks and wagering outlets. The Stronach Group is also a major producer of televised horse racing programming through its HRTV cable and satellite network and is North America's premier supplier of virtual online horse racing games, as well as a leading producer of social media content for the horseracing industry.