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Maryland Jockey Club Announces New Partnerships For 139th Preakness Stakes
Uber, KIND Healthy Snacks and the Chesapeake Bay Roasting Company to Provide Transportation, Food and Drinks
BALTIMORE, 05-08-14---Pimlico Race Course is excited to announce its partnership with three visionary fast-growing companies in an effort to celebrate young entrepreneurs and highlight organizations that excel in promoting social wellness.
The three partners include Uber, KIND Healthy Snacks and the Chesapeake Bay Roasting Company. More details on each partner, as well as their contributions to this year’s $1.5 million Preakness Stakes (G1) are provided below.
In line with many of Maryland Jockey Club’s forward thinking initiatives, these affiliations will provide the opportunity to market the Preakness, the largest sporting and social event in the Mid-Atlantic, to a new generation of social and professional individuals.
“We look forward to teaming up with KIND, UBER and the Chesapeake Bay Roasting Company and welcoming them to Pimlico Race Course,” said Tom Chuckas, president of the Maryland Jockey Club. “Their focus on healthy eating, safe reliable transportation and philanthropic issues in the community makes this a positive connection for all of our organizations.”
The Maryland Jockey Club is honored to align with partners that are spearheading the movement of entrepreneurial spirit in the social space. These partnerships will serve to unite a newer audience with the shared goals of all.
UBER will be offering all new users free rides up to $25 with the promo code "Preakness25".
KIND is the exclusive healthy snack of the Preakness and will offer 100,000 varieties of its nutritionally-rich snack bars throughout Preakness week and it will also continue its mission to celebrate and inspire kindness through various on-site activities.
CHESAPEAKE BAY ROASTING COMPANY is the official coffee provider for the Preakness, and will be offering locally roasted USDA organic coffee throughout multiple Preakness events.
Background on Partners:
UBER was founded in 2009 and is now available in over 100 cities worldwide. Evolving the way the world moves, UBER provides a free mobile app that connects users to safe, convenient, and reliable rides at the touch of a button.
KIND Healthy Snacks was launched in 2004 with the aim of inspiring people to do the kind of thing for your body, your taste buds & your world®. From its delicious foods made from ingredients you can see & pronounce® to its commitment to social entrepreneurship, KIND is focused on making the world a little kinder one act (and snack) at a time. To snack happy and become part of the community, visit www.kindsnacks.com.
CHESAPEAKE BAY ROASTING COMPANY(CBRC) was established in 2002 with a simple idea; create high quality coffees and connect them to environmental issues that directly impact the health of our regional treasure, the Chesapeake Bay. CBRC, established the H2O Initiative program, pledging 2% of gross sales from every product sold to support organizations that are helping make a measurable impact to the Chesapeake Bay watershed.
About Pimlico Race Course
Historic Pimlico Race Course, home of the Preakness® Stakes, the middle jewel in horse racing's famed Triple Crown, first opened its doors on October 25, 1870, and is the second oldest racetrack in the United States. Pimlico has played host to racing icons and Baltimoreans have seen the likes of legendary horses such as Man o’ War, Seabiscuit, Secretariat, Affirmed and Cigar thunder down the stretch in thrilling and memorable competition. For more information on Pimlico, visit www.pimlico.com.
Pimlico Race Course is a Stronach Group company, North America’s leading Thoroughbred racetrack owner/operator. The Stronach Group racetracks include Santa Anita Park, Gulfstream Park & Casino, Golden Gate Fields, Portland Meadows, Laurel Park and Pimlico Race Course, home of the world-famous Preakness. The company owns and operates the Palm Meadows Training Center in Florida and is one of North America's top race horse breeders through its award-winning Adena Springs operation. The Stronach Group is one of the world's largest suppliers of pari-mutuel wagering systems, technologies and services. Its companies include AmTote, a global leader in wagering technology; Xpressbet, an Internet and telephone account wagering service; and Monarch Content Management, which acts as a simulcast purchase and sales agent of horseracing content for numerous North American racetracks and wagering outlets. The Stronach Group is also a major producer of televised horse racing programming through its HRTV cable and satellite network and is North America's premier supplier of virtual online horse racing games, as well as a leading producer of social media content for the horseracing industry.